Privacy Policy

This Privacy Policy outlines how your personal and business information is collected, used, and shared when you visit or apply for an account at apbrandsb2b.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we collect data on individual pages or products viewed, referring websites or search terms, and your interactions with the Site. This is called “Device Information.”

We collect Device Information using the following technologies:

• Cookies – Data files placed on your device or browser. Learn more or disable cookies at: www.allaboutcookies.org

• Log files – These record actions on the Site, such as your IP address, browser type, internet service provider, and timestamps.

• Web beacons, tags, and pixels – Electronic files used to track browsing behavior.

When you apply for an account or place an order (once approved), we collect your name, business name, email, billing and shipping addresses, phone number, and payment information. This is referred to as “Order Information.”

In this policy, “Personal Information” includes both Device Information and Order Information.

How We Use Your Information

We use Order Information to:

• Process and fulfil approved orders (including payments, shipping, and confirmations)

• Contact you regarding account applications or order details

• Screen for fraud or suspicious activity

• Share product or service updates, subject to your communication preferences

Device Information is used to:

• Help detect potential fraud (especially via IP address)

• Improve the Site’s performance and user experience

• Analyze browsing behavior and measure marketing effectiveness

Sharing Your Information

We share Personal Information with trusted third parties to help us provide our services, such as:

• Google Analytics – To understand how our visitors interact with the Site. Learn more at: Google Privacy Policy.
  To opt out of Google Analytics, visit: Google Opt-Out

We may also share your information if required to comply with legal obligations or protect our rights.

Behavioural Advertising

We may use your Personal Information to deliver relevant marketing or advertising. Learn more about how targeted advertising works:
Network Advertising Initiative

Opt-out options:

• Facebook

• Google

• Bing

• Digital Advertising Alliance

Do Not Track

We do not modify our data practices based on Do Not Track browser signals.

Your Rights

If you are a resident of the UK or EU, you have the right to access, update, or delete the personal data we hold about you. To exercise these rights, contact us at info@apbrandsb2b.com.

Data Retention

We retain Order Information and account application details for our records unless and until you request deletion.

Changes to This Policy

We may update this policy to reflect changes to our practices or for legal, regulatory, or operational reasons.

Minors

This site is not intended for individuals under the age of 18. Only authorised business representatives may apply for an account.

Contact Us

For more information about our privacy practices or to file a complaint, please contact us at:
info@apbrandsb2b.com